The refilling solution

How does the process of refilling a plastic bottle work? Here’s what happens with Splosh bottles.


Refilling is a much simpler process than recycling. It also saves resources and greatly decreases landfill. So why aren’t we all doing it?

Both the supermarkets and the big soap companies are wedded to a distribution system, that is in neither of their interests to change. For the supermarkets single use, disposable bottles which contain mainly water make a lot of sense – they are easy to distribute, there’s no mess and the margins are high (how much does water cost?). When environmental concerns grew about issues like packaging waste and global warming, the printing of a recycling logo on the back of bottles seemed to imply that, in the packaging at least, the retailer was caring for the environment. In fact it simply allowed them to continue business as usual.

The Big Soap companies have also been unwilling to alter their business model. Their brands, all household names in the UK, began life many years before the big environmental issues raised their heads. Having spent many millions of pounds developing and promoting a distribution format, they have little incentive to change it. As with the supermarkets, their response to these concerns has been little more than putting a recycling logo on the back of their bottles.

Beyond attempts at in-store refilling stations (now largely abandoned) and refill pouches (which are not themselves recyclable), little has changed to a business model that has been around for around 100 years.

The Splosh system of selling concentrates direct to customers is unique. It allows us to bypass the inefficient methods of the rest of the industry and put an end to the wasteful practice of single use bottles.